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Fractional CMO · Strategic Advisor

The Marketing
Partner Your
Innovation Deserves.

Embedded marketing leadership for healthcare startups — without the overhead, without the ramp time.

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June Fujimoto
June Fujimoto
Fractional CMO · Catalyst, LLC
Caltech — BS, Chemistry
Scientific rigor behind every strategy
UCLA Anderson — MBA
Marketing & Entrepreneurship
25+ Years · 20+ Launches
Including disruptive market-makers
linkedin.com/in/junefujimoto
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Precision Medicine AI Health Tech Clinical Diagnostics MedTech Genomics Digital Health Autoimmune Rare Disease Women's Health Oncology Cardiology Precision Medicine AI Health Tech Clinical Diagnostics MedTech Genomics Digital Health Autoimmune Rare Disease Women's Health Oncology
June Fujimoto
June Fujimoto
20+
Healthcare Product Launches
The Catalyst Difference

Fluent in Both Science and Strategy

Most consultants understand markets. I understand your market. I've spent 25+ years working where hard science meets commercial reality in healthcare.

With a chemistry degree from Caltech and an MBA from UCLA Anderson, I bring something rare to precision medicine and AI health tech startups: the scientific literacy to strengthen your clinical narrative, and the commercial rigor to turn it into a market strategy that moves investors, physicians, payers, and health systems.

CEOs bring me in when they need executive-level strategic thinking without the full-time overhead — and when they need someone who hits the ground running on day one in these markets.

Work With Me →
What I Do

What I Can Help You Do

I work as a senior marketing partner inside your team, building the strategy and doing the work that actually gets your product to market.

Commercial Strategy & Planning

Commercial roadmaps built around your clinical evidence, regulatory pathway, and where you are in your funding journey.

  • Market sizing & segmentation
  • Competitive landscape analysis
  • Investor-ready commercial narratives

Go-to-Market Execution

Build your full go-to-market plan, from defining your target customer to figuring out how you reach them and in what order.

  • Target customer profiling & ICP
  • Channel & distribution strategy
  • KPIs & performance dashboards

Positioning & Messaging

Messaging that holds up scientifically and lands commercially, with physicians, health systems, and payers.

  • Brand positioning strategy
  • Clinical value messaging
  • Evidence communication

Market Research & Insights

Build your strategy on real evidence, not assumptions. Customer research, competitive intelligence, and market sizing that actually informs decisions.

  • Customer & clinician interviews
  • Segment sizing & prioritization
  • Voice-of-customer research

KOL & Stakeholder Engagement

Build the network of clinical champions who will create credibility and momentum before you launch.

  • KOL identification & mapping
  • Medical advisory board buildout
  • Conference & congress planning

Fractional CMO Leadership

Acting as your chief marketing officer, running the team, managing agencies, and owning the results.

  • Agency management & oversight
  • Budget planning & allocation
  • Board & investor reporting
My Process

How I Engage

A structured, senior-led process designed to deliver clarity fast — because startups don't have time for long ramp-ups.

Fractional CMO

Ongoing Executive Leadership

2 to 4 days a week. I run your marketing operation, own the roadmap, and represent marketing to your board.

Project Engagement

Defined Scope & Deliverables

Commercial strategy, positioning, GTM plans, investor narratives — delivered on a defined timeline and budget.

Advisory

Senior Counsel & Review

Monthly sessions for CEOs who want an outside senior perspective to gut-check strategy and key commercial decisions.

01

Discovery & Diagnostic

Deep-dive into your science, competitive landscape, commercial history, team, and funding context. I ask the questions others don't.

02

Strategy Design

Build a rigorous, evidence-based commercial strategy with clear positioning, prioritized segments, and a sequenced market entry plan.

03

Execution & Build

Hands-on execution: messaging, launch plans, team buildout, agencies, KOL programs. I'm in it with you.

04

Measure & Optimize

Track what matters, report to your board, and adjust based on what the market is actually telling you.

What Clients Say

Trusted by Healthcare Leaders

"

I recommend June as a fractional Chief Marketing Officer. Her thoughtfulness and strategic insight were valuable in navigating a new brand identity and crafting a compelling core marketing message for our suite of healthcare products. She excelled at aligning product offerings under a new and more cohesive narrative.

Kobus Jooste CEO, Syllable · ex-Google, VMware, IBM · 3x Founder
"

June is a tireless and passionate marketing executive and a terrific collaborative partner in GTM. Her strategic and tactical work increased our Sales Qualified Leads by 700%. I would look forward to working with her again.

Adam Silverman MD, FACP Chief Medical Officer, Honest Health · Value-based Healthcare
"

June's expertise in the molecular diagnostics industry is exceptional. In working with her on strategic planning, she exceeded my expectations in her strategic approach and ability to help us think through risks and opportunities. Her guidance was invaluable to setting our company's strategic direction.

Jonathan Romanowsky Co-Founder, Inflammatix · Medical Technology Commercialization Expert
Let's Connect

Let's Talk About What You're Building

Whether you're gearing up for a launch, in the middle of a fundraise, or just trying to figure out the right commercial move, I'd love to hear what you're working on.

LinkedIn linkedin.com/in/junefujimoto
Location North America & Europe

Your information is kept strictly confidential.